Why color psychology matters more than your palette
A brand color is a promise, not a decoration. How we choose color systems that carry meaning — and why the swatch is the last step, not the first.
Founder and creative director of Studio Creative. Camille has spent a decade designing identities and websites for independent brands that want to stand for something.
Camille founded Studio Creative to prove that an independent studio can deliver identity and web work with more care, more craft and less noise than a big agency. She writes the journal between client projects.
Articles by Camille Moreau
How to define your brand DNA before hiring a designer
The best identity projects start before the design does. A practical framework for articulating what your brand actually stands for.
UX trends worth keeping in 2026 (and three to retire)
Editorial layouts, honest motion and typography doing the heavy lifting — what we're carrying into new projects this year, and what we've stopped shipping.